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By Len Lanius

Len Lanius, originator of yankee Jiu-Jitsu, and writer of this publication, is a instance of the worth of actual education and of the potency of the procedure he teaches...

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If you plan for influential content anyway, you won’t have to muddle. ATTRACTING THE RIGHT PEOPLE As you grow your reputation online, your website has gravity. It’s like a friendly black hole that draws people in. Then, those people draw more people toward you because they tell others about your content, share links to your content, quote your content, and…you get the idea. Even better, your website will attract not just any people but the right people. Who are they? They’re the people who match your business goals.

Now, let’s move on to principles from rhetoric and psychology to help you think of content ideas. , et al. ” The Persuasion Handbook. Dillard, James Price and Pfau, Michael, editors. 2002. net/mbloomstein/ who-rocks-the-party 44 CLOUT: THE ART AND SCIENCE OF INFLUENTIAL WEB CONTENT Despite its practical value, rhetoric is a lost art. We don’t get to learn it in school, especially in the United States. Even worse, rhetoric is sometimes mistaken for a dark art. Politicians abuse it by making empty promises.

7: Mini Cooper offers an appropriate brand history. CHAPTER 4: RHETORIC: THE ART OF INFLUENCE Security and Privacy Cues When you ask people to share personal information, you need to show that your website is safe. 8). 8: Grasshopper shows its safety certifications. CREDIBILITY WORK IS BEHIND THE SCENES Lots of the content for credibility demands background work. You or your organization have to ask, apply for, or earn much of this content. B. Logic It’s whether your argument or reasoning is formed well (also known as being valid).

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