Download Liking Ike: Eisenhower, Advertising, and the Rise of by David Haven Blake PDF

By David Haven Blake

Liking Ike finds the renowned function that celebrities and ads firms performed in Dwight Eisenhower's presidency. Guided by means of Madison street executives and tv pioneers, Eisenhower cultivated well-known supporters as a fashion of creating the broad-based help that had eluded Republicans for two decades. whereas we regularly consider John F. Kennedy and his Rat Pack entourage because the starting of presidential glamour within the usa, celebrities from Ethel Merman and Irving Berlin to Jimmy Stewart and Helen Hayes on a regular basis seemed in Eisenhower's campaigns. Ike's political occupation used to be so saturated with stardom that competitors from the proper and left accused him of being a glamour candidate.

Author David Haven Blake tells the tale of ways Madison street executives strategically introduced celebrities into the political procedure. in keeping with unique interviews and lengthy missed archival fabrics, Liking Ike explores the altering dynamics of megastar politics as american citizens adjusted to the tv age. by means of the Twenties, entertainers have been frequently drawing exposure to their favourite applicants, yet with the increase of tv and mass ads, political advisers started to professionalize the way in which that celebrities introduced cognizance to presidential campaigns. In conferences, memos, and tv scripts, they charted a method for leavening political programming with big name interviews, musical performances, and intricate tv spectaculars.

Commentators apprehensive in regards to the possible superficial values that tv had brought to political campaigns, and writers, filmmakers, and fellow politicians criticized the effect of glamour and exposure. yet regardless of those court cases, Eisenhower's legacy could survive within the next careers of John F. Kennedy and Ronald Reagan-and, finally, offer a template for the presidential campaigns of Barack Obama, John McCain, Donald Trump, and Hillary Clinton.

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Extra info for Liking Ike: Eisenhower, Advertising, and the Rise of Celebrity Politics

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By 1956, McCann-​Erickson had acquired dozens of new agencies and held such lucrative accounts as Buick, Coca-​Cola, Westinghouse, Bulova, and NBC. 3 Marion Harper, the president of McCann-​Erickson, in 1951. Courtesy of McCann-​Erickson. 29 On September 14, 1956, Harper and his team met with Langhorne Washburn, the director of Eisenhower’s Bandwagon Operations, to figure out how to integrate the many local events into a unified national celebration. They settled on a series of standard operating procedures that would send a consistent message and reach out to supporters beyond the Republican faithful.

Commensurate with the emerging significance of motion pictures in American life, the reception for the participating stars grew each year. In 1938, Eleanor Roosevelt hosted a Saturday luncheon for thirteen movie stars. In 1941, fifty-​nine stars and their guests were invited, and the president himself attended. By 1944, the luncheon had grown to about eighty people, and a formal seating chart indicated that the president was to be seated between opera singer Lily Pons and silent film star Mary Pickford.

By 1956, McCann-​Erickson had acquired dozens of new agencies and held such lucrative accounts as Buick, Coca-​Cola, Westinghouse, Bulova, and NBC. 3 Marion Harper, the president of McCann-​Erickson, in 1951. Courtesy of McCann-​Erickson. 29 On September 14, 1956, Harper and his team met with Langhorne Washburn, the director of Eisenhower’s Bandwagon Operations, to figure out how to integrate the many local events into a unified national celebration. They settled on a series of standard operating procedures that would send a consistent message and reach out to supporters beyond the Republican faithful.

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